art director + designer
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thuma

 

NIGHT NIGHT DONE RIGHT

Superstar, Stephen Curry,  stunned the world at the 2024 Olympic Finals with a breathtaking display of skill and precision.In the final seconds of the match, Curry sank one of his legendary three-point shots, securing the gold for Team USA. Both sets of fans watched in awe as he punctuated the shot with his trademark ‘Night Night’ pose, symbolically putting France to bed.

Thuma seized the cultural moment, and took to social media to become the unofficial sponsor of Curry's iconic pose.

Every time Curry hit his iconic “Night, Night” on a game winning shot, Thuma discounted their beds. All fans had to do was tweet #put2bed at Thuma within five minutes of Curry hitting pose.

Thuma then knocked off 43.3% of their purchase.
The same number as Curry’s insane career Three-Point Percentage.

WATCH PARTY

The Golden State warriors made the playoffs, and that meant watch parties. Thuma worked with the Warriors to supply beds. Fans had the chance to watch their favorite team play their away games from the comfort of a bed at home court.

THE TRIPLE BED

At the start of the 2024/2025 season, Curry held the record for most career-made three-pointers (3,747 of them.)

And when he hits the 4000th shot this season, Thuma will be ready to release the one-of-a-kind signature Steph Curry Triple Bed built from the floors of the court, forever memorializing the monumental achievement. We'll then auction the bed off to raise money for NBA Cares.

CW Aaron Payne / Rebecca Deitch

AD Cora Veltman / Brooke Marram