With a staggering 1,536 locations across America, Applebee’s is ubiquitous in small towns across the country. And for many of those small towns, it’s also the closest sit-down establishment for tens, if not hundreds, of miles, making it a local hotspot. When things go down in your small town you want to make sure you are there for it. Much like an old town square in the renaissance days, Applebees is where it all happens.
That’s why we launched Applebee’s:
THE SMALL TOWNS GREATEST STAGE
A celebration of all the storylines that begin, or end, at Applebee’s.
OOH
SOCIAL ACTIVATION
Applebees tweeted to gather a plethora of real life experiences that have happened at The Small Towns Greatest Stage. From their Applebees worked with renaissance artists to create one of a kind pieces using these unique experiences. From there a museum was born, only to be found in Small Town USA.
AD Brooke Marram