LEAVE NO SURVIVORS

Raid is going on rampage to end all bugs. Even the pop culture ones.

Raid is so powerful, even Papa Roach fears them.

Metal Rock band Papa Roach is the biggest roach on the planet.
25 years ago Papa Roach released their album Infest. It took the world by storm, going on to become triple-platinum and invading over three million homes. Today Papa Roach has announced their Rise of the Roach tour along with the re-release of Infest.

And sometimes you have to think like your enemy.
So at Raid, we're partnering up with Papa Roach by staging a social media stunt, letting their fans know that for the tour to live on, the ‘roach’ in the band’s name will die… for now.

THE REVEAL

Raid has declared North America as a deroachified zone. Roaches are unwelcome. Any roach entering the zone will face severe consequences.

Out of fear, and respect, Papa Roach has decided to perform as “Just Papa” for a newly added US leg of the tour.

The tour will now be titled “The FALL Of The Roach”.
It will later be revealed to have been a publicity stunt sponsored by Raid.

INFEST (RAID’s VERSION)

On the 25th anniversary of their triple-platinum album, Infest, Raid and Papa Roach are reimagining the iconic record.

Side A: A live performance dedicated to all the fallen roaches.

Side B: A sanitized version, for those who prefer their music without the buzz and bite.

Raid is going to take Infest, and really kill it. Pressed into the clear vinyl are dead roaches that were collected and killed in Hollywood, the birthplace of Infest.