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*THIS WAS A SCHOOL PROJECT*
OBJECTIVE: Drive innovation and breakthrough thinking across this ultra-premium iconic brand through a series of 3 print ads that convey this high-end luxury tequila.
PROBLEM: The Patron Spirits Company has placed it’s account up for review and is currently seeking a new agency to continue pushing the Patron brand in the premium liquor category.
SOLUTION: A special edition chess because Patron is always challenged, never defeated